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“This book helped me finally release goals I’d been carrying for years that weren’t even mine. I feel lighter, clearer, and more focused than ever.”
“Reversing Your Bucket List gave me permission to redefine success on my own terms. The shifts I’ve made in just a few weeks have been life-changing.”
“I didn’t expect a book to challenge me this deeply. It helped me let go of old guilt, reconnect with what matters, and start living with intention again.”
Most service-based business owners and financial advisors have built something real. Real revenue. Real clients. Real effort. But if you are honest with yourself, you are also cash-poor for your effort, dependent on your own daily presence, and most of your net worth is locked inside a business that cannot run or sell without you.
That is not a wealth strategy. That is a trap.
The DecaMillionaire Way is built around one central idea: ten is the new million. A $10 million net worth is the new benchmark for real financial independence, and the path to getting there runs directly through your
business.
The book walks you through five parts:
Foundation, Examination, Execution, Exit, and Freedom.
This is not theory. This is the exact framework Justin used to grow his own wealth management firm to an
8-figure valuation in just 49 months.
Why You Should Buy This Book:
Build the base that everything else depends on.
Look clearly at what your business is actually worth and what is holding it back.
Implement the systems and structures that create transferable value.
Position your business for a transition that reflects what you have built.
Reach the point where your business gives you a choice, not a sentence.





Justin Goodbread has spent more than 30 years building and selling businesses, seven of them, at seven-, eight-, and nine-figure valuations. He grew his own wealth management firm to an 8-figure valuation in just 49 months, then served as President of the acquiring firm and helped lead it to a 9-figure valuation in one of the financial advisory industry's largest transactions of 2023.
He is the youngest-ever inductee into the Exit Planning Institute Hall of Fame and has been named EPI's Exit Planner of the Year, Thought Leader of the Year, and Leader of the Year. He is a five-time Investopedia Top 100 Advisor, the Wall Street Journal bestselling author of Your Baby's Ugly, and holds the CFP®, CEPA, and CVGA designations. His insights have been featured in Forbes, Kiplinger, Fox News, USA Today, and Yahoo Finance.
Justin has keynoted for John Hancock, Thrivent, the Investments and Wealth Institute, the Exit Planning Institute, and Vistage, and has shared the stage with Benjamin Hardy, Jimmie Johnson, Michael Kitces, Gino Wickman, and Daymond John.
Today, Justin is the founder of Relentless Value Coaching and host of DecaMillionaire Decoded, a podcast that reached #5 worldwide in the Business category. He lives on a farm in East Tennessee with his wife and kids.
